By Ken Michaels, Guest Writer
Recently, I attended the annual meeting of the BioCommunications Association in Asilomar, Calif. Not surprisingly, the speakers, all professional communicators, were very good and spoke knowledgeably on their various topics.
But something else impressed me during the informal times between presentations, and at mealtimes. These folks not only tended to speak well, but they also tended to listen well.
And there’s a very strong case to be made for the importance of listening in effective communication.